Collaborating with HBO on their hilarious and outrageous comedy (and one of my favorite shows) was a dream come true. With voice and tone being key to the campaign, we pushed boundaries, but never made fun of religion directly.Prayer Pod HotlineThe series focuses on a ridiculous new invention where worshippers would pray on-the-go: the Prayer Pod. We created a phone line for audiences to call and leave prayer messages for the Gemstones. Prayer Pod Hotline Follow-upOnce people left genuine messages, we used them later in the campaign for its own fun social video. Go ahead and call. Don’t forget to leave a message! Gemstones gems-tunesWith so many hilarious songs in the series, we crafted a faux-commercial highlighting some of the family’s greatest tunes. I may have written the script, but that narrator is truly doing the Lord’s work.
